Murray+Press+Release

Contact: Paul Miers – Proximity – (410) 555 – 1234
 * For Immediate Release **

** New Media Formats are all the Rage with Generation Y ** **TOWSON, MD – January 14, 2010 –** Proximity, the leading Generation Y competitive intelligence service, announced today that Gregg Murray, Associate Media Analyst of video marketing at Proximity, will be presenting at the 2010 New Markets/New Media Conference on Monday, January 25, 2010 in Towson, MD. His topic, “Streaming Video Saves the Video Industry”, will be presented. As video technology increases, companies are finding better ways to reach Generation Y by using streaming media.
 * // Proximity to Present Netflix Case Study at 2010 New Markets/New Media Conference //**

Over the past few years, hardware technologies have increased giving multiple devices the ability to access video over the internet. The following are some key points that companies should use to target consumers.

· Traditional Video Stores are a thing of the past. Generation Y users are going to alternative sources to get their videos. The devices that are in homes act as a perfect substitute for video stores. · Websites like Hulu are growing in number and they house large amounts of popular content that Netflix is struggling to get. · Gaming systems are starting to operate in a more multipurpose format. Xbox, Playstation 3 and Wii are able to surf the internet for entertainment other than video games. · Online retailers like Amazon and Apple are trying to find ways to enter this market and compete. The concept of streaming videos to consumers is offering retailers an opportunity.

“Advancement in technology has allowed users to bypass traditional distribution models,” said Murray. “These Generation Y consumers want entertainment with minimal effort. It is simple to target these users by staying current with technologies and the internet.”

Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.
 * About Proximity **

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution.