Qian+sales+letter



January 19, 2010

Ms. Jean Rosecky, Director of Marketing The Black & Decker Corporation 701 E. Joppa Road, Towson, MD 21286

Dear Jean: It was a pleasure to talk with you at the //New Markets/ New Media// conference regarding Black & Decker’s need to promote its brand to Gen Y consumers in China. Enclosed is a prospectus for the report that I mentioned describing how Black & Deckter can use social media and social networking to communicate to its customers in China. As a worldwide company, Black & Decker sells products to many diverse consumers. China has a rapidly growing middle class composed of a growing Generation Y cohort. I believe that Proximity can provide important guidance for on-demand media and social networking to achieve Black & Decker’s marketing goal of initiating sales of its products in China.

Our consultants are very familiar with China and its internet web site providers. They can provide insight into China that is not obvious even to marketing managers experienced in selling products to other parts of the world.

I invite you and your staff to meet with us at Proximity’s Towson office. There we can show you our plans to help Black & Decker increasing market shares in the new markets in China.

Sincerely, Dou Qian Associate Media Analyst enclosure