Press+release,+sales+letter,+prospectus

To: Proximity Media Teams From: Paul Miers Subject: Documents for winter conference presentation Date: Jan. 13, 2010

For your final assignments before you submit your final report, you will complete three one page documents associated with a presentation you will be making at a conference to be held at the Burkshire Marriott Conference Hotel in Towson on Monday, Jan. 25, 2010. The conference, //New Markets / New Media// gives us a chance to showcase our research and recruit new clients. The documents are:


 * __Press release__ - a press release announcing a session you will run at the conference presenting material from your report. You should follow the format in the sample [|press release.] Make me the contact person for Proximity and name yourself as the presenter and the source of the "money quote." You can use the text below for the "About Proximity" section of the press release.


 * __Sales letter__ - a one page sales letter written to a potential client you meet at the //New Markets / New Media// conference. Follow the format on the sample sales letter page.


 * __Report Prospectus__ - a one page prospectus for your final report which you will send with your sales letter. Look at the [|sample prospectus] and download the Word version of the prospectus templateto use in writing your own prospectus.

You should submit these documents to me no later than, Wednesday, Jan. 20 if you wish to have graded copy returned on the last day of class, Jan. 21. Otherwise you can submit the documents with your final report.

**About Proximity**

Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximit's blog at [] to read more about its take on the social media revolution.