bruns+report+prospectus

= Proximity Reports = //** || || //connecting with Gen Y using// //on-demand media// ||^   || Amanda G. Bruns // Facebook Profiles With Targeted Advertisements Will Increase Gen Y Supporters // || **__The problem__** || As social media advances, Gen Y is shifting to social networking sites as a means of primary communication. This newly appointed demographic will not consider generic advertising. They have too many other resources tailored to their generation's attention and demands.
 * ** How Non-Profit Organizations Can Benefit From Facebook **
 * **// __Proximity’s on-demand media solution__ //**

Proximity focus group results demonstrate that Gen Y donors still value the importance of non-profit organizations. They want to be updated with fundraising events, volunteer work, and the ability to provide donations via their social networking site. This report details problems of targeting Gen Y, how to set up a Facebook profile, and how non profit organizations can accomplish goals with a Facebook account. Organizations can use the social networking site to send interactive ads, and updated information to target their Gen Y supporters successfully. || **A****vailable now at www.****proximity.****edu**