Strategy+report

TO: //Proximity// Media Teams FROM: Paul Miers DATE: Jan 6, 2009 SUBJECT: Strategy Report

Your next assignment is to write a strategy report (2-3 pp) to your team on one of the major players in your media sector. The purpose of the report is to provide reference material Proximity can make available to clients Each team member should select one of the players from the strategy report list (see attachment) and conduct a comprehensive search for information about that player and its business partners before drafting the report.

You should find material from the following sources as well those on the resources nd the about Gen Y pages:
 * Information Sources**
 * Google Finance
 * Google News
 * Google Trends
 * Google Blogs
 * Wikipedia
 * Lexis / Nexis Academic (Cook Library)
 * Standard and Poor’s NetAdvantage (Cook Library - public companies)
 * Company Web site

Document all sources cited in the report in a reference list at the end using [|APA style].


 * Organization**

The report should have an unheaded introduction and cover the following topics: For an overview of strategic analysis and a sample strategy report see following on the assignments page:
 * Profile / Description of player
 * Competitive Landscape (see Porter)
 * Player’s Business Strategy
 * Implications of strategy for Gen Y marketing / branding
 * Michael Porter’s “The Five Competitive Forces that Shape Strategy”
 * Michael Porter's Five Force Model
 * Five Forces Work Sheet
 * Sample strategy report

To start your report, first create a new page called "Lastname strategy report" and tag it with your last name. Place a working draft of the report on that page by the start of class on Thursday, Jan. 7. Final hard copy should be submitted at the start of class on Monday, Jan. 11.


 * Suggested topics**


 * __Social Networks__**
 * BlackPlanet – Radio One (public - owns)
 * Facebook – Microsoft (public - capitalization)
 * Friendster (private capitalization – various partners, see Web site)
 * LinkdIn (private capitalization – various partners, see Web site)
 * MySpace – News Corp (public - owns)
 * Twitter – (private capitalization - Benchmark Capital et. al.)
 * __Mobile__**
 * Google Android / T-Mobile (public) Windows Mobile - Microsoft (public)
 * iPhone – Apple / AT&T (public)
 * Nokia / Symbian (public)
 * RIM / Verizon (public)
 * Sprint Nextel / Palm (public)
 * __Video__**
 * CBS.com - (CBS – public, majority stake by Viacom)
 * Comcast On-demand (public)
 * ESPN 360 (ABC- Disney, public)
 * Hulu / NBC – General Electric (owns – public)
 * TiVo (public)
 * Verizon FiOS (public)
 * YouTube – Google (owns – public)
 * Flickr - Yahoo
 * XBox 360 - Microsoft
 * Netflix
 * __Music__**
 * Clear Channel Communications (public)
 * iTunes - Apple (owns, public)
 * Pandora (private capitalization – see Wikipedia)
 * Radio One (public)
 * Rhapsody (Real Media – owns, public)
 * Sirius XM (public)
 * Yahoo Music (public
 * Yahoo Music (public