Donnelly+Press+Release

Contact: Paul Meirs – Proximity – 1-555-555-5555
 * For Immediate Release **

Pandora Jumps to 40 Million Users with Mobile App //Proximity to Present the Necessity of Mobile Applications at 2010 Music Retail Conference // 
 * Baltimore City, MD – January 18, 2010 ** – Proximity, a Gen Y on-demand media strategy group, announced today that Ian Donnelly, Associate Media Analyst at Proximity, will be presenting at the 2010 Music Retail Conference on Wednesday, January 20, 2010 in New York, NY. The topic, “Pandora and the Necessity of Mobile Applications”, will be presented in conjunction with Bre ndan Hamilton, EMI media analyst. Pandora's smartphone integration has made it a leader in media and opened new opportunities in advertising.

Over the last few years, monumental changes have occurred in the way consumers obtain new music. The following are a few significant ways in which internet radio has been affected.

 "The combination of traditional radio with measurability of the Web offers an attractive ad platform for Pandora's current ad clients" says Vickie Welch of marketwire.com, "and those new advertisers looking for a more traditional advertising option such as radio."
 * Pandora's mobile phone application obtains 600,000 new users each week. FM Radio cannot account for the Gen-Y demographic, while Pandora's main demographic is 18-24 year olds.
 * More than eight in ten Americans are online from any location. The rise of smart phones has allowed Pandora to be easily accessible.
 * 41% of online radio listeners have visited a website due to an ad. Pandora's advertising strategy is catered to Gen-Y users.
 * About Proximity **

Proximity is a Gen-Y media strategy group. Its main goal is to connect prospective business subscribers and Gen-Y readers with the up to date media landscape. Located at Towson University, Proximity has access to the Gen-Y population and new media research.

Proximity offers its clients a variety of services for developing and executing strategies that communicate with the Gen-Y demographic. It regularly conducts on-line surveys, focus group sessions and market research to identify emerging social trends and technologies that are changing the face of business.

Proximity is headquartered in Towson, Maryland. More information can be found at []