Iovino+blog+post+1



**TO:** Proximity Teams
 * FROM:** Chris Iovino
 * SUBJECT:** Media Tsunami
 * DATE:** January 20, 2010

Today, we have more forms of media, in more formats, than at any other time in history. In the past decade, there has been a form of media continuously growing, self-publishing. New software, programs and services make self-publishing even more convenient and efficient for our Gen-Y consumers. Self-publishing will take these Gen-Y consumers away from the older forms of media, newspapers, television, magazines, and lead them towards a more innovative form of media

Recently, many news forms of self-publishing have emerged in the media world. Blogging has become increasingly popular as well as increasingly easy to participate in. A simple explanation for the convenience of today's blogging world is programs such as Posterous. This blogging program enables you to post a blog by simply sending an email to your account. Other forms of self-publishing made easy today are Facebook, Twitter and YouTube. Facebook is used as self-publishing whenever the user is active on the social network. Whenever the users make an action on this network, a news feed is left on everyone's homepage. Twitter allows you to self-publish by simply sending a text message to post on your account. YouTube is becoming more relevant in today's media world. YouTube and other video websites allow you to post your own videos online for everyone to see.

These new forms of media will enable more people to actively participate in the media world. All of the forms of self-publishing that I listed above are of little to no cost. Also, the popularity and efficiency of self-publishing is bringing an end to other forms of media. There is no longer an monetary value in the media profession.

Self-publishing is extremely relevant to the Gen-Y consumers. Self-publishing is not something done by a small group of people, it has gone completely mainstream. Every day, there are tens, of millions of people actively participating in some form of this media. Also, will the continuous expansion in technology, people are able to participate in self-publishing on the go. For example, people are now updating their Facebook profile from their Blackberry. Also, with the release of Cisco's, pocket-sized, "Flip" camera, people are continuously able to record videos. The active role self-publishing has taken in Gen-Y consumers will enable it to rapidly grow and expand in users and technology.

Foremski, T. (2010, January 4) 2010 prediction: A media Tsunami is coming… Retrieved January 4, 2010 from [] 
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