Qian+blog+analysis


 * I looked at the editors take on this, and you are actually doing a good job of incorporating changes and your English style is pretty good. I do agree with one recommendation the editor made: focus on one article - the news here is the Bono editorial and the argument made by the Motley Fool writer. You can mention the Tenenbaum appeal when you discuss the MF article but get it out of the introduction (leave it in the references at the end, however). That case is old news, and even people in the record business think the fine was absurd and has backfired in making Gen-Y hate the record business even more.

So change your topic headings to "The Motley Fool Argument" and "Why the Argument is Important." What you are reporting on here is an opinion not some new business development. The MF argument is the one made by those of us who think the record business completely misunderstood what the MP3 revolution was about and thus destroyed their own business model. What MF is pointing out is that Bono, who grew rich on fat recording contracts, is now telling the movie business to do the same thing. Focusing on the MF article that way gets you to exactly the point you make in the second topic - the issue here is about business models and being able to see that the one you once used has to change.

Also, here is how to handle the play on words you note regarding the title of the MF article: The title of the Motley Fool article. “Oh, Bono … not you too,” uses a pun on the name of Bono's band, U2, to mock his editorial. **  TO: Proximity media teams FROM: Dou Qian SUBJECT: Blog post analysis memo DATE: January 4, 2010

We were asked to analyze a blog post or news item related to music, and to help us prepare Proximity's winter survey. Below is my summary of an online Associated Press January 4, 2010 article about a student who was found guilty of downloading music illegally. Further, another web article from The Motley Fool, in an article entitled “Oh Bono… not you too”, found on January 4, 2010 suggests that the problem was not that the consumer downloaded illegal music, but rather that the music industry was clinging to an outdated model of distribution of music. Suggested questions for the winter survey are presented here to determine whether readers are using such services. The Associated Press article states that a student was assessed a fine of $675,000 because he downloaded and distributed 30 songs to other people. The student, Joel Tenenbaum, admitted that he downloaded these songs. The federal jury found him guilty. The lawyer for the recording labels says that the student was a “copyright infringer”. The lawyer for the student says the student should pay the legal online purchase price of $0.99 for each song. The Motley Fool article is entitled, “Oh, Bono … not you too”. This is typical a Motley Fool plays on words! “Oh, Bono”. “Oh, no”! Bono is the leader of the music band “U2”. “you too”… “U2”! Get it? Bono says that music industry does not have sufficient technology to prevent the downloading of music from the internet. And that the music industry should complain and catch or sue the consumers if consumers download copyrighted material from the internet. The writer of the article suggests that the music industry opened the door for people to download music. The downloading of music appeals to “instant gratification” for the user. And that the downloading of music is faster and more fashionable than buying the music available in normal channels of distribution (music CDs). The writer also says that the film industry remains slightly ahead of the game because movies were not the first type of product to be downloaded and copied. But, downloading of films is faster than buying and viewing a DVD. At the end of the article, the writer indicates that the reason killing broadcast television is that the business model does not realize the changes in technology and consumer habits. **Why the articles are important ** Both articles argue about the problem between download ease and rights and online piracy. How should a company prevent and find the necessary ways to protect itself from online piracy. This can be done. The Wall Street Journal has long demanded payment to access its material online.  · The business model should keep up with technology and consumer habits.  · The industry should continue to use the normal channels of distribution for the products.  ** Questions to ask Proximity readers ** After reading these articles the following questions suggest themselves.  · Do you download music from the internet? · Do you pay for your downloaded music? ·<span style="font-family: 'Times New Roman'; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Do you consider “copyrights” when you download music? ·<span style="font-family: 'Times New Roman'; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Do you share the music that you download with other people? ·<span style="font-family: 'Times New Roman'; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> Is downloading a movie from the internet more convenient that purchasing a DVD from a retail store? <span style="color: black; display: block; font-family: Arial,Helvetica,sans-serif; text-align: left;">The questionnaire should provide insight as to the motivation by students to download and use internet sources of music. __<span style="color: black; font-family: Arial,Helvetica,sans-serif;">References __ <span style="font-family: Arial,Helvetica,sans-serif;"> The Associated Press, “ Student seeks new trial in music downloading case”, Retrieved January 4, 2010, from [] <span style="background-color: #ffffff; color: black; font-family: Arial,Helvetica,sans-serif; text-decoration: none;"> <span style="color: black; font-family: Arial,Helvetica,sans-serif;">The Motley Fool, “Oh, Bono.. not you too!”, Retrieved January 4, 2010, from <span style="background-color: #ffffff; font-family: Arial,Helvetica,sans-serif;">[] <span style="color: black; display: block; font-family: Times New Roman; text-align: left; text-decoration: none;">
 * What the articles are about **