Donnelly+Sales+Letter

January 19, 2010

Ms. Lea Klington, Director of Marketing United Fruit Company 555 Glaceau Rd. Whitestone, NY 11357

Dear Lea,

I enjoyed talking with you yesterday at the //New Markets/New Media// conference regarding the United Fruit Company's need to promote its brand to Gen-Y consumers. Enclosed you will find a prospectus for the report I mentioned describing the mobile applications developed by online music services.

As you noted yesterday, United Fruit Company feels it must establish brand identity with Gen-Y in order to attached themselves with a healthy and green lifestyle. Proximity will work with you to devise a comprehensive campaign that uses social networking and streaming music to achieve that goal.

Our services can provide you with customized surveys, focus groups and media research that can help shape the United Fruit company into a healthy, green brand. Our faculty consultants can advise your sales force on how to position products, and our production teams can make multi-platform ads that appeal to the Gen-Y demographic. We can also promote the United Fruit Company through social networking sites like Facebook, which are proven to effectively reach Gen-Y.

I invite you to join us at Proximity's Towson office for a special focus group session on the United Fruit Company's Gen Y brand image. After that session, you can meet with specialized members of our group to discuss how Proximity can help you meet your marketing goals.

Sincerely, Ian Donnelly Associate Media Analyst