Smith+Sales+Letter

Jan 18, 2010

Ms. Lea Klingon, Director of Marketing Gamestop 701 E. Joppa Road Towson, MD 21286

Dear Lea:

I enjoyed talking with you last week at the Electronic Gaming conference concerning Gamestops needs for promoting to Gen Y consumers. Enclosed you will find a prospectus for the report I mentioned, explaining the introduction of controller-less video gaming being developed by Microsoft’s Xbox 360. As you mentioned yesterday, you are worried about Gamestops hold on Gen Y users in the wake of new competitors like smart phone games and other substitutes taking away market share. With efforts from your advertising department and Proximity’s survey questions, we will be able to provide you with a specific focus on how to retain your current Gen Y users as well as attract more. The pioneering in 3D gaming and motion controlling will continue your dominance, but an introduction of smaller, cheaper games available to a larger market will certainly help. Proximity is at your service to compile an effective strategy to combat your competitors and continue to pocket a larger market share. A combination of your advertising and our surveys, Gamestop will be able to keep focus on what is most important to growth for your company. Proximity is capable of providing media research, customized surveys, and focus groups. Proximity will be able to help your company with the use of social networks with which Gen Y is most comfortable. I invite you and your staff to join Proximity at our Towson office for a focus group meeting specifically for Gamestop and the brand image they portray. After, Proximity will discuss with you how to effectively meet Gamestops Gen Y marketing goals.

Sincerely, Jesse Smith Associate Media Analyst