Ramsland+Sales+Letter

Jan. 19, 2010

Dr. John Bowman, Director of Marketing Hulu Direct Drive Kansas City, MO 64105

Dear John:

It was a pleasure talking with you at the New Markets / New Media Conference about the success Hulu has had recently and your growing need to target Generation-Y consumers. Enclosed is a prospectus of the report I mentioned covering the internet/television streaming marketing landscape.

It is our belief that Hulu can not only maintain its online television streaming capacity but expand into a central hub for Gen-Y consumers to watch television. The key to this switch from traditional TV to Hulu is marketing.

This is where Proximity comes in. We have a youthful and energetic marketing team ready to tackle the challenge of showing your online interface as an attractive media outlet for Gen-Y consumers. We can provide you with survey results from Gen-Y consumers and guide you through the process of better marketing your recourses to online customers. We will taylor a campaign specifically based on your individual needs and budget in this chaotic market.

I invite you and your staff to join us at Proximity’s Towson branch for a focus group session on Hulu's future as it relates to Gen-Y customers. Later you can meet with members of our group to discuss how Proximity can help your company make this leap from popular to essential.

We look forward to seeing you, Finn Ramsland Associate Media Analyst