Hsmith+Sales+Letter

January 21, 2010

Andy Smith, Director of Marketing Google Incorporated 1600 Amphitheatre Parkway Mountain View, CA 94043

Dear Andy:

I enjoyed meeting with you yesterday at the //Consumer Electronics Sho//w (CES) in Las Vegas regarding Google's newly released Nexus One smartphone and its expected impact on Gen-Y consumers. Enclosed is a copy of a prospectus for the report that I have prepared describing key concerns of the Nexus One and what it has in store for our consumers.

As you noted yesterday, Google feels that the best way to reach Gen-Y users is through their new online strategy. With your advertising efforts and results from our proximity survey questions we can provide you with a better understanding of where your company needs to keep focus in order to be successful. Your strategy to sell devices exclusively online with no locked contracts rather than distributing through a manufacturer or carrier partner is only a start for targeting Gen-Y. I believe Proximity can work with you to formulate an effective plan to be successful.

With your advertising efforts and our results from proximity survey questions, we can provide you with a better understanding of where your company needs to keep focus in. We can provide you with customized surveys, media research, and focus groups that can help shape the new mobile brand of Google's Nexus One. Our consultants can promote your new mobile ads through social networking sites like Facebook or Twitter to further reach Gen- Y effectively.

I invite you and your staff to join us at Proximity’s Towson office to further discuss Google's Nexus One and Generation Y. Following that session, you can meet with members of our team to discuss how Proximity can help you accomplish your marketing goals.

Sincerely, Hunter Smith Associate Media Analyst

enclosure