Smith+Final+Report+Proposal

To: Proximity Video Team From: Jesse Smith Subject: Xbox Report Proposal Date: January 13, 2010

Xbox 360 is introducing a new way of gaming utilizing Natal software. This software will revolutionize the way video games are played because there will be no need for a controller. I propose to write a report that will show the revolution of gaming and how this new motion software will interest generation Y users.

A significant evolution in gaming is occurring right now that will affect current gamers as well as non - participants. In the near future video games will no longer require a controller, rather you and your moving body parts will dictate the interaction with the game. A revolution in gaming will occur where the active lifestyle will intertwine with the previous perception of couch potato video gamers.
 * Need**

The first step was Nintendo's Wii and the next will be Xbox 360’s Natal software. During 2010, the Natal software (Xbox 360) will allow a gamer to interact with the television in their family room as if they were on a basketball court, the front lines, or hanging from a cliff. The first generation of truly interactive virtual reality is under our toes and this means opportunity, and of course money. Hopefully Natal software will not exceed the premier price of $600 for the Playstation 3. Keeping the price reasonable will attract other potential consumers who believe $600 is too much for a video game. As long as the software is worth the pretty penny, generation Y will most likely spend upwards of $600 for the software, which is reflected in the number of consumers that fought for Playstation 3 in its premier.

· Microsoft's introduction of Natal and Natal Software · Natal software’s new games will be designed around the software as apposed to tweaking past games to the software

In my proposal I will be covering the following topics. These topics will explain the significance of Natal software compared with past video gaming software and the consumers it will affect. · The history of gaming and the future it holds · The games to be developed around Natal software · The new market being created by Xbox 360’s Natal software This report will also have an attachment involving the dynamic users of video games.
 * Report Topics**

The following are key sources for the report.
 * Sources**

Hartley, Adam. (2010, January 10). //Microsoft has no current plans for the 'next' xbox//. Retrieved from []

In this article Adam states how Xbox 360 has no current plans to release a successor to the platform. Microsoft plans to continue the development of the 360 through new software and content services until a new platform is reasonable. Natal is the current software being developed which is a motion interacting device that allows you to play a game with no controller. Xbox 360 is also apparently capable of 3D gaming and a game is currently in their booth.

//History of Video Games//. (n.d.). Retrieved from [] An in depth history of video games.

Industry Gamers, Initials. (2009, December 15). //Xbox 360 picks up software revenue slack from nintendo, says analyst//. Retrieved from []

Xbox 360 has increased its market share from 28% to 37% from 2008 to 2009 making Xbox 360 the largest growing in the software market. Call of Duty Modern Warfare 2 is noted as being the main propellant behind Xbox 360’s large jump.

McWhertor, Michael. (2010, January 10). //Microsoft: natal focus on "new original games," not motion control for existing ones//. Retrieved from []

Natal softwares goal is to bring “entirely new original experiences to life” by using the motions of the users body instead of a controller. New games will be developed around the Natal software and none will be ported from one platform to the Natal software.

Ramsay, Randoplh. (2009, June 1). //Project natal software impressions//. Retrieved from [|http://www.gamespot.com/xbox360/puzzle/1vs100/news.html?sid=6210646&mode=previews]

A very impressive analysis of Natal's demo video. In the video a boy fights a kung fu master by kicking and punching while the software corresponds completely on screen by his body movements. It continues with a boy in the software named Milo who seems very real. He portrays emotions and recognizes people he has met before. Milo can recognize your emotions are well and even receive things by handing them to the screen like a drawing on a piece of paper.

//Xbox 360//. (n.d.). Retrieved from []

A detailed description of the Xbox 360, its capabilities, sales, and history.