iovino+blog+analysis

TO: Proximity Media FROM: Chris Iovino SUBJECT: Blog post analysis DATE: January 4, 2010

To help us prepare for Proximity’s winter survey, I analyzed a blog post by Tom Foremski on the innovative ways that people will be obtaining information and current events. He suggests self-publishing will take an active role. I propose we ask Gen-Y students which media outlets they use for news and information.


 * Foremski’s Predictions**

Foremski believes that new forms of media will flourish at an unbelievable rate. He also believes that these outlets will become more and more inexpensive. He suggests that people will be rely completely on self-published information. Examples of self-publishing are Twitter, Facebook and YouTube. Due to competition from cheap forms of news, media professionals will become more and more unnecessary.


 * Benefits to a self-publishing ruled media**

If we do accept Foremski’s predictions as the truth, then we can cut back finances spent on advertising. Self-publishing is free and effective. If people are going to rely on Facebook news feeds, then we can enter the world of Facebook and take part. We can publish our own videos on YouTube and “Tweet” news messages on Twitter. This will allow us to reallocate or advertising funds for better use.


 * Suggested Questions **

 Before committing to this self-publishing form of media we must make sure that our targeted audience will take these steps to obtain news. In order to obtain this information, I would ask the following questions:

· Do you regularly log onto Twitter, Facebook, or YouTube? · Do you use these as a means of obtaining information, or simply recreational use? · Would you watch online videos for informational purposes?

We need positive feedback from these questions before altering our media output.

**Reference** Foremski, T. (2010, January 4) 2010 prediction: A media Tsunami is coming… Retrieved January 4, 2010 from http://blogs.zdnet.com/Foremski/?p=1017 