Iovino+Report+Proposal


 * TO : ** Proximity Video Team
 * FROM:** Chris Iovino
 * SUBJECT:** ESPN 360 Report Proposal
 * DATE:** January 14, 2010

ESPN 360 is a broadband network for live sports programming. This service uses Move Media Player technology. It is available to all people who use an Internet Service Provider that has subscribed to ESPN. This is a relatively new service, being launched in 2005. I propose to write a report explaining how ESPN 360 will open up new ways of advertising to attract generation Y consumers.

Sports are rapidly spreading and becoming more diverse. ESPN 360 is the only service that is capable of advertising both, niche advertising and local advertising,
 * NEED**
 * No major broadcasting newtork offers specialized and extreme sports as much as ESPN 360
 * Making these extreme sports viewable allows for niche advertising, which targets a large audience, with little competition
 * Making local sports viewable, local advertising and sports coverage on local channels is rapidly dwindling
 * This service is putting an end to the highly paid local sports anchors

ESPN 360 is changing the way the sport fanatic watches their games or events. Sporting goods stores that specialize in these winter sports can now use niche advertising on ESPN 360 to target the large amount of generation Y consumers interested in these sports. This is due to the lack of televised winter sporting events. The ability to now stream local sports is also allowing local businesses of any kind to advertise. Parents will be watching their children's games and so now an even larger demographic is viewing ESPN 360.

Clients of Proximity who are targeting GenerationY consumers need this report to understand the extreme benfefits is advertising during these specialized sports.

My proposed report on ESPN 360 reaching out to Generation Y will cover: The following are main sources I will be using for my report.
 * REPORT TOPICS**
 * The launching of ESPN 360
 * Attempts to reach out to more viewers
 * Expansion of technology and selection of events
 * Impact on Generation Y
 * SOURCES**

Comcast Press Release. (2009, May 19) Comcast Adds ESPNU & ESPN360.com to Line Up With Content on Television, On Demand & Online. Retrieved from [] Discusses the agreement Comcast and Walt Disney came to in order to allow Comcast viewers to access ESPN 360 as well as ESPNU. Also listed percent of people who have been accessing ESPN 360 and how many more now, with the edition of Comcast, will be able to access the service

Jays, S. (2009, February 12) Small ISP's Revolt Against ESPN 360 Model. Retrieved from [] Discusses how much it costs monthly for large and small ISP's to subscribe to ESPN 360.

Lane, J. How to Install Move Media Player in FireFox. Retrieved from [] Discusses the technology of Move Media Player and it's capabilities and benefits of using it.

Steller, B. (2010, January 18) XBox Takes on Cable, Strwaming TV Shows & Movies. Retrieved from [] Talks about the on going discussions between Microsoft and Walt Disney Company in order to have ESPN 360 streamed through XBox Live.

Van Buskirk, E (2009, February 5) ESPN to ISP's: Pay For Your Customers to Play Video. Retrieved from [] ESPN's plans to expand and influence all ISP's to purchase the license to distribute ESPN 360