Lenz+report+prospectus

=//**PROXIMITY reports**//=

//connecting with Gen Y users using on-demand media//
=iPhone Remains Top iPhone on the Market=

Ryan Lenz
//The iPhone Continues to Quiet its Competitors//

=__//The problem//__=

Potential consumers are being taken away with the arrival of Google's Nexus One, as well as already existing smartphones such as the Blackberry. Apple must act accordingly to hold its top spot.

=//**__Proximity's on-demand media solution__**//=

//Proximity// focus group results show that a majority of Gen Y users still prefer the iPhone over any other available smartphone. Other smartphones simply are not providing the same mobile experience as the iPhone does.

This report reveals that Apple is making or plans on making changes to attract more users. The development of more applications, possible expansion to mobile services besides AT&T, the release of its new 4G software on January 27th and its brand new iPhone set to be released this summer makes the iPhone very appealing to the Gen Y population. All of this has given the iPhone an established user-friendly reputation that puts itself head and shoulders above its competition. Advertisers must take advantage of this "top dog" status and expose it to as many people possible in an efficient manner. This can be done by using the survey responses to create appropriate ads that attract potential Gen-Y users, as well as use social networking websites, such as Facebook and Myspace, to better reach them.

=Available now at www.proximity.edu=