Martin+Press+Release

Contact: Paul Miers – Proximity – (410) 704-3638
 * For Immediate Release **

** Broadcast Radio Giants Clear Channel Watch Ad Revenues Evaporate ** // Proximity to Present Gloomy Market Forecast at New Markets / New Media Conference //


 * TOWSON****, MD – January 18, 2010 –** Proximity, a media strategy group, announced today that Associate Media Analyst James Martin will be presenting at the New Markets / New Media Conference on Monday, Jan. 24, 2010 at the Burkshire Marriott Conference Hotel in Towson, Md. The topic, “Clear Channel: The New World of Broadcast Radio” is geared towards companies who look to help their branding by choosing Gen Y as their target audience. Recent trends in music have led to a decrease in the potential of radio spots placed with Clear Channel to have their desired effect among members of this demographic.

· Recent advertising strategies adopted by Clear Channel, such as its “Less is More” program, are not working to return the company to its profitability of the 1990s.

· Many industry insiders predict that the radio market will weaken as advertisers migrate to online content.

· Clear Channel’s parent compay, CC Media Holdings, Inc., has seen its stock plummet from $36 in 2008 to around $4.

“As internet radio and mobile phone applications continue to draw listeners away from broadcast radio, media giants like Clear Channel are struggling to redefine themselves in a quickly evolving market ,” Martin noted. “Especially when it comes to targeting Gen Y, advertising campaigns must utilize multiple platforms and be interactive if they expect any results".


 * About Proximity**

Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximit's blog at [] to read more about its take on the social media revolution.