Vega+Report+Prospectus

//connecting with Gen Y using on-demand media //

Illegal Music : The New Crusade Jen Vega //Record Labels Fighting with a New Arsenal Against Illegal Music Downloading //

Downloading ilegal music has become a common trend among Gen Y consumers. They are unaware of the financial implications for the artists they want to support. Gen Y consumers are bombarded by messages from free music downloading websites, but need to be informed about the websites that support artists.
 * //__ The problem __//**

Proximity focus group results show that Gen Y consumers want to support their favorite artist and bands, but they are not buying music online. This report will detail how recording artists can educate Gen Y consumers about the implications of illegally downloading music and direct them to alternative websites to use. It also details how to use celebrity endorsers to connect with Gen Y consumers.
 * //__ Proximity’s on-demand media solution __//**

