Vega+Sales+Letter

January 19, 2010

Ms. Sharon Ewing, Director of Marketing Sony Records 500 Rockefeller Center New York, NY 23159

Dear Sharon,

I enjoyed speaking with you yesterday at the //New Markets/ New Media// conference regarding Sony’s need to target Gen Y consumers. Enclosed you will find a prospectus for the report I mentioned describing how Sony can use social networking ads to target Gen Y consumers.

As you noted yesterday, Sony is trying to combat illegal music downloading. Proximity can help you devise a plan against illegal file sharing while encouraging Gen Y consumers to support the music industry. We can raise awareness that downloading music illegally is a crime, and is also to the detriment of the artist they want to support. Proximity can communicate the financial implications of illegal music downlaoding to ther Gen Y consumers.

We create visually appealing and engaging antitheft ads that will be broadcast on such networks as MTV, FX, CW, and VH1. We can provide you with celebrity endorsers to help target Gen Y consumers. We will also promote Sony’s agenda through social networking sites such as Facebook and Twitter.

I invite you and your staff to join us at Proximity’s Towson office for a focus group session on Sony’s agenda for targeting Gen Y consumers. Afterwards you can meet with members of our group to discuss how Proximity’s plans will fit Sony’s marketing vision.

Sincerely, Jen Vega Associate Media Analyst

enclosure