Murphy+blog+post+analysis

TO: Proximity mobile team FROM: Joe Murphy SUBJECT: Merchandise purchases via phones DATE: Jan 5, 2010

We were asked to summarize a blog post or news item for our survey. Below is my summary of an //Internet Retailer// article about the use of smartphones to purchase merchandise. Add one sentence here forecasting the questions you are recommending the team should ask on the survey.


 * Importance of Smartphone Commerce**

Internet businesses can benefit from the growth of smartphone commerce. Many internet based businesses like e-bay, amazon, and google have already supplied smartphone users with a way to view their sites on smartphones. Businesses that have not made their site smartphone friendly will lose some comstumers becuase the amount of smartphone users is growing, which makes buying items on a computer less likely.


 * Smartphone Consumer Facts**

According to online marketing and research firm Compete, iPhone, Android, and Blackberry users differ in the way they use their smartphones. This information is important for businesses that want to market their product on the internet to smartphone users. Also businesses can decide who they want to market their product to (i.e. Android, Blackberry, or iPhone users).
 * 40% of Android owners and 51% of Blackberry owners would spend $500 or more to buy a product on a mobile phone, compared to 9% of iPhone users
 * 41% of iPhone users and 43% of Android users are most likely to check sale prices at alternative locations from their mobile phones while they are shopping
 * 39% of iPhone owners and 31% of Android owners investigating reviews from their handsets before they purchase

Switch the order of these two topics. Start with the facts in the article and then move to the importance.


 * Questions to ask smartphone users**

To find out how Gen-Y uses smartphones, we should ask the following questions:
 * What type of smartphone do you have?
 * Have you ever purchased an item using your smartphone?
 * Which websites do you access using your smartphone to purchase items?

Businesses need this information so they can market their business and product to smartphone users.


 * Reference**

//37% of smartphone owners purchased merchandise via their phones in 2009//. (2010, January 4). Retrieved from []