Qian+press+release

Contact: Paul Miers 1.555.836.7017
 * For Immediate Release **

** //Proximity Research to present keys to using Chinese Social Media Websites// ** ** TOWSON, MD – January 18, 2010 - ** Proximity announced today that Qian, an analyst for Chinese social media, will present on how western companies can use Chinese social websites to successfully market products to Generation Y Chinese customers at the New Market / New Media conference at the Burkshire Marriort Conference Center in Towson January 25, 2010. Her topic will be “Gain Success Using Chinese Social Media**.**” As China becomes an increasingly important market for American products, American marketers must understand the differences between Chinese and American use of social media. Governmental regulation of the internet and the characteristics of Chinese Generation Y consumers cause Chinese Generation Y consumers to respond differently to social media in China as compared with Generation Y consumers in United States. The following are some important considerations:
 * 220 million Chinese Generation Y Consumers Use Social Media **

· “Generation Y consumers in China can be a very lucrative demographic for American marketers to target”, said Ms.Qian, a Chinese native. “But marketers cannot use social media in the same way in China as they might in the US."
 * There are more than 220 million Chinese Generation Y consumers… most of whom have money and are accustomed to spending it
 * The Chinese government regulates all postings on social media sites.
 * Chinese Gen- Y regularly use cell-phone texting to avoid censorship. The cost of sending a text message is very low compared to the United States.
 * Tuddou, Baidu, Sina, and QQ may not be familiar names to US marketers, but nearly all Chinese internet users regularly visit of these sites.


 * About Proximity **

Proximity Research is a grouping of Towson University Faculty with expertise in Public Relations and Marketing. Its staff includes experts like Qian who is very familiar with Chinese law and the internet. Other experts are available from the extensive Proximity experience and training. For up to date information and scheduling, Proximity Research can be contacted at www.xyz.com