HSmith+blog+analysis

TO: Proximity Mobile team FROM: Hunter Smith SUBJECT: Nexus One DATE: January 4, 2010

We were asked to analyze a blog post or news item to help prepare questions for our winter survey. Below, you will find my summary of a PCWorld article on Google's newly launched device, the Nexus One. Since Google has high expectations for sales of the Nexus One, we should include questions about its appeal on our survey.


 * What does the Nexus One provide?**

According to Ian Paul's sources, the Google-branded superphone manufactured by HTC is not substantially different from the Motorola Droid. The Nexus One does have a better feel and design, and the phone is indeed faster than anything Motorola has to offer. With new technologies, opening and moving through applications has been improved. With a 1GHz Qualcomm Snapdragon processor th e speed of your tasks will load faster than any other phone. The Nexus One's touch and feel of the phone has been noticeably smoother with new UI technologies which allows your typing to be more accurate and responsive.

Even though the device's operating system can support multitouch, Google has chosen not to add it. Google has, however added new user interface (UI) features including appealing live wallpapers that animate in the background of the screen, some reacting to touch. Google has added 5 new home screen panels so people can customize their phone with additional application icons, and widgets. The phone includes a 5 megapixel camera with a LED flash, as well as being very thin and more pocketable than the iPhone with display dimensions of 3.7-inch, 480 x 800.

**Importance on Nexus One** The new released Google-branded phone has been designed very efficiently, hoping to make a big debut.


 * **Competition**: Google has entered the the mobile world hoping to gain marketshare over leading corporations.
 * **Features**: Very thin, blazing fast, GPS, enhanced camera capabilities, smoother menu animation, very nice to look at.
 * **Sold Unlocked**: No forced contract, buyer may purchase service plans separately from the phone.


 * Questions to ask TU mobile users?**

To determine if the Nexus One will prosper, the following should be asked.


 * If you already own a smartphone, how much different is yours from Googles new released device?
 * Do you think that the Nexus One will be labeled as an "iPhone killer" with its new release?
 * Would you rather buy the phone for $180 under a 2 year contract from T Mobile with a plan option of $80 a month for talk, text, and data, or your second option is to buy the unlocked version of the Nexus One that allows you to choose any phone plan option of your choice with a whopping price tag of $530?
 * Since Google has not chosen to add multitouch to its new Nexus One, do you think the one-finger at a time experience will hurt the phones revenue?

The proximity clients need answers to these questions in order to determine and understand the probable potential of the Nexus One.


 * References**
 * Paul, Ian. (2010, January 4). Google nexus one event: what to expect. Retrieved from []