Fochios+Sales+Letter

 Jan. 14, 2010 Mr. John Smith, Director of Marketing The Black & Decker Corporation 701 E. Joppa Road Towson, MD 21286

Dear John: I enjoyed meeting and talking with you yesterday at the // New Markets/ New Media // conference held at the Burkshire Conference Center. I understand it is difficult in these economic times to reach potential customers and especially Gen Y. Enclosed is a prospectus for the report I mentioned showing how companies can use social networking sites to connect with Gen Y.

Black & Decker is having trouble getting Gen Y interested in the brand and the need for the products. Proximity has a solution for your company to create a better relationship with your company and the Gen Y consumers.

Proximity can run focus groups, provide you with survey results, and support to promote the Black & Decker brand. Also, Proximity has done various amounts of research identifying how to reach Gen Y. In our research, we have found that social networking sites are a successful way to reach Gen Y through advertising.

I invite you and your company to visit our Proximity Towson office to set up a meeting. With this meeting, we can show you how to better connect Black & Decker with Gen Y. After the meeting, we can discuss how Proximity can meet your goals.

Sincerely, Athena Fochios Associate Media Analyst

enclosure