Qian+report+prospectus

//connecting with Gen Y using on-demand media // ||^   || Dou Qian  //Proximity Research presents keys to using Chinese Social Media Websites // || Generation Y in China use of a different mix of social media than do their American counterparts. Business firm must change their America social media strategy to to reach Chinese Gen Y customers. || This Proximity Research Report about McDonald’s Chinese social media strategy explains Chinese government rules which change the possibilities available to business firms. It reviews what McDonald’s does in China to successfully reach its Gen Y customers. and shows how Chinese Gen Y customers can be successfully reached using social media.  ||
 * **//PROXIMITY reports //**
 * //PROXIMITY reports //** || ||
 * 
 * **McDonald’s Use of Chinese Social Media **
 * **//__The problem __//**
 * **//__Proximity’s on-demand media solution __//**
 * Available now at www.proximity.edu **

