scheck+sales+report



Jan. 26, 2010

Mr. Igor Snyder, Director of Marketing Legg Mason, Inc. 100 International Drive Baltimore, MD 21202

Dear Igor:

I enjoyed talking with you yesterday at the //New Markets / New Media// conference regarding Legg Mason's venture to facilitate its hiring process as well as its search for new clients. Enclosed you will find a prospectus for the report I mentioned describing LinkedIn and the steps it is taking to expand it demographic.

As you noted yesterday, Legg Mason desires to establish brand identity with Gen-Y in order to appeal both to job candidates interested in investment management and to potential clients in need of Legg Mason's services. I believe Proximity can work with you to promote Legg Mason's brand image using LinkedIn.

We can provide survey and focus group results specifically tailored to help enhance your company's image. Our consultants are familiar with LinkedIn and can help you develop a Legg Mason company profile. They can also demonstrate the various ways you can utilize the site to effectively market your company's brand.

I invite you and your staff to join us at Proximity's Towson office to discuss how we can help you meet your marketing goals.

Sincerely, Alex Scheck Associate Media Analyst

enclosure