Tannouri+Report+Prospectus


 * Facebook v. MySpace: Developing a Successful Longterm Marketing Strategy

Andy Tannouri**

//Facebook and MySpace Users Constitute Different Markets Within Gen Y//

__**The Problem**__

Traditional advertising has lost potency among Gen Y social networking users. The markets comprising Facebook’s and MySpace’s users are diverging and evolving independently. Businesses cannot effectively tap these markets without being familiar with their difference and their future evolution.

__**Proximity’s On-Demand Media Solution**__

Proximity’s social networking focus group has highlighted the individual markets constituting Facebook’s and MySpace’s respective user bases.

This report examines the growth trends of the individual markets in Facebook’s and MySpace’s user bases. Effective marketing strategies for these markets rely on business keeping up with these trends and anticipating future membership growth.