iovino+strategy+report

TO: Proximity Video Team FROM: Chris Iovino SUBJECT: ESPN 360 DATE: January 10, 2010

I have developed an ESPN 360 strategy report. ESPN 360, released in 2005, is a broadband network for live sporting events. These events are viewed by people who have signed up and paid ESPN for this internet service. This is a fairly new technology and it's popularity is continuously growing. ESPN 360 allows users to watch their favorite teams play from their own computers not matter where they are. It is purchased and run through ESPN360.com. - __**Competition**__ ESPN 360 will soon be fiercely competing with some television packages. The Direct TV's NFL GAMEDAY, Comcast's MLB Extra Innings, these are both programs providing viewers with multiple games to watch from all around the country. People will now be able to view all baseball, football, hockey, and basketball games all for one price. This will lead true sports fans to stop paying for all of one sport's games and be able to view all sports, all the time. - **__Latest Developments__** In order to attract more customers around the world, ESPN 360 has incorporated more sports into their package. Some examples of this are European rugby, Major League Gaming, Canadian Football, Euroleague basketball and many others. The latest improvements made are an increased amount of events in High Definition, and in August of 2009, Australian rules football was added. Also, ESPN 360 allows viewers to see up to 10 games at one time, which can be accessed through 6 different screens, something all of the other sport packages do not offer. ESPN 360 uses Move Media Technology, which allows users to pause, rewind and fast forward the events they are watching. - __**Appeal to Gen Y**__ ESPN 360 is something that any child away at college would love to have. No cable or satellite television networks all people to purchase packages for all sports due to contractual agreements with their sport of choice. ESPN 360 will allow the sport fanatic to view all sports right from their computers. This is any college students dream to view all of their favorite team's game right from their dorm room. Also, I believe in the future, most network programs will all be internet and computer compatible. I believe it is in or best interest to get ahead of the curve and increase the knowledge and use of ESPN 360.