Murray+Sales+Letter

 8000 York Road Towson, Maryland 21252-001 (410) 704 – 1111

January 14, 2010

Mr. Phil McCracken, Director of Marketing Netflix Corporate Offices 100 Winchester Circle Los Gatos, California 95032

Dear Phil:

It was a pleasure speaking with you at the Consumer Electronics Show about Netflix’s need to target Generation Y consumers. Enclosed is a copy of a report that details the current state of the streaming video market including opportunities available to Netflix.

As we discussed, Netflix feels it must retain its market share with Generation Y in this competitive landscape. I believe we can work together to build a marketing strategy that will use newer technology to influence consumers.

Proximity can provided you information to customize a survey and create a focus group to target the online consumers. Our staff can guide you through the process of marketing to an online community. We are trained to use streaming media to reach Generation Y consumers. Our use of streaming media has provided our clients with positive, effective results that helped reach its marketing goals.

I invite you and your staff to join us at Proximity’s Towson office to further discuss Netflix and Generation Y. After our focus group session, you can meet members of our team individually to discuss how Proximity can help you reach your marketing goals.

Sincerely,

Gregg Murray Associate Media Analyst

enclosure