Iovino+Press+Release


 * For Immediate Release**
 * Contact:** Paul Miers- //Proximity//- (410) 554-2329

//Proximity to Present ESPN 360 Case Study at 2010 New Markets/Mew Media Conference// **
 * ESPN 360, Changing the Way You Watch Sports


 * Towson, MD- January 20, 2010-** //Proximity//, the leading Generation Y competitive intelligence service, announced today that Chris Iovino, Associate Media Analyst of video marketing at Proximity, will be presenting at the 2010 New Markets/New Media Conference on Monday, January 25, 2010 in Towson, MD. The topic "Any Game, Any Where" will be presented. With advances in streaming live events through different outlets, ESPN 360 has made it possible for the sports fanatic to watch his favorite teams play anywhere.

Within the past few years, ESPN 360 has made it possible for you to watch up to 10 different games, on 6 different screens at one time. The following are some reasons why ESPN 360 will continue to grow in customers and popularity. "For sports fans, ESPN 360, the online version of ESPN's television channel, is a cornucopia of more than 3,500 sporting events each year, viewable from the convenience of a computer," stated Preschlack. "We're believers, we are not just selling high speed, our content is going to play a role in the high-speed data marketplace."
 * ESPN 360 consumers are able to watch more than 3,500 games and events each year
 * ESPN is constantly adding new types of events and sports to make different sports more readily available to consumers
 * The viewer will be able to start watching a game from his house and then continue the game somewhere else without missing a play. This is due to the pause, fast forward and rewind capabilities of ESPN 360
 * College students and military men and women on U.S. bases have access to the service for free
 * Soon, you will be able to watch the game from your cell phone or XBox Live

Proximity is a Generation Y media strategy group. The main intentions of Proximity are to connect with their generation by using new innovated ideas in the media world. Proximity targets the generation Y and therefore tries new forms of media that their analysts believe will make a good connection with this demographic. Being located at Towson University, Proximity has a large student population who fit into the generation Y demographic. Also, it't location allows them immediate access to media research and great feedback as well.
 * About Proximity**