Martin+Sales+Letter



Jan. 18, 2010

Mr. David Boringlife, Director of Marketing H&R Block One H&R Block Way Kansas City, MO 64105

Dear David

It was a great pleasure chatting with you yesterday at the New Markets / New Media Conference about the fantastic success H&R Block has had and its need to re-brand its image to seem hipper.  Enclosed is a prospectus of the report I mentioned, on how Clear Channel is using radio ads to target Gen Y listeners.

As we discussed, since most people are already aware of your company and the service it provides your advertising strategies are limited. The ability to shed the large corporate image and seem inviting to young people will help increase your appeal to a savvy and often stubborn demographic like Gen Y.

As a company that is associated with a large state university we have unfettered access to Gen Y students. Our ability to design a custom survey and organize a focus group containg your target demographic is integral to planning any advertising strategy that will be effective. Once the initial research is complete our production staff will draw up numerous plans that can integrate multiple media platforms and can be custom fit any scope or budget.

I invite you and your staff to join us at Proximity’s Towson office for a special focus group session on H&R Block’s Gen Y brand image. Afterwards you can meet with members of our group to discuss how Proximity can help you meet your re-branding goals.

Sincerely, James Martin Associate Media Analyst