Lenz+press+release


 * For Immediate Press Release**

Contact: Paul Miers - Proximity - (410)-591-1101


 * Apple iPhone vs. Everyone - The Fight to be the Top Smartphone Continues**

//The iPhone remains the #1 smartphone on the market, but how?//


 * Towson, MD - January 20, 2010 -** Proximity, the leading Generation-Y competitive intelligence service, announced today that Ryan Lenz, Associate Media Analyst of mobile marketing at Proximity, will be presenting at the 2010 New Markets/New Media Conference on Friday, January 22, 2010 in Towson, MD. The topic, "The iPhone and its Fight to Stay on Top", will be presented. As more smartphones are being both upgraded and introduced, companies need to find better ways to reach and attract Gen-Y users.

Since the release of the iPhone in 2007, others have attempted to duplicate that model and come out with smartphones of their own. The following are what Apple has to do to uphold its #1 spot.


 * Continue to develop and promote applications that appeal to Gen-Y users.
 * Be open to the possibility of expanding to other mobile providers besides AT&T.
 * Gradually lower its price to be more affordable.
 * Promote its new 4G software that is set to be released January 27.
 * Develop a campaign to build hype around its new phone that will be released this summer.

"Thus far, Apple has made all the right moves concerning its iPhone and the market," said Lenz. "It must continue to look forward at potential moves that can be made to not just remain #1, but to put even more distance between them and #2."


 * About Proximity**

Proximity is a Gen-Y strategic media group. It provides insight to those companies that look to connect with the Gen-Y population by analyzing Gen-Y behavior as well as the behavior of those companies' competitors.

With the use of surveys and social networking websites, Proximity gathers information necessary to formulate a plan that companies can implement to attract potential Gen-Y users. It combines its own powers with the comany's advertising team's powers to make efficient business moves and increase sales and awareness.

Proximity is headquartered in Towson University. This is a prime location to reach a variety of Gen-Y users and conduct appropriate research needed to help business of all types.