Iovino+Sales+Letter



Jan 20, 2010

Ms. Lea Klingon, Director of Marketing Winter Sports Palace 890 York Road Towson, MD 21286

Dear Lea:

I enjoyed talking with you last week at the New Markets/New Media conference regarding ESPN 360 and the need to promote it to the Generation Y consumers. Enclosed you will find a prospectus for the report I mentioned explaining the new ways ESPN 360 will appeal to Generation Y users by streaming live events through new mediums.

As you stated yesterday, you are somewhat concerned with the ability for ESPN 360 to appeal to Generation Y consumers. It seems most likely that, if advertized well enough, the consumers in Generation Y could be the group of people that use this service the most. ESPN 360 broadcasts extreme and specialized sports better than any other network. This opens up new ways to advertise during these events.

Proximity can help target these generation Y consumers through niche and local advertising. The oppurtunity to advertise during these specialized events is a new precendent. Advertising the events reaches out to a large body of consumers with little other competitive advertising. This gives your company and opportunity to spread your company's name to new people, who would be extremly interested in your store. Our research and surveys shows that not many companies consistantly advertise these events because major broadcast networks do not televise the events enough.

I invite you and your staff to join us at out Towson University location to focus on how we can best advertise your company during these events. After this original meeting, we can then discuss how we plan to help you meet your major marketing and advertising goals.

Sincerely, Chris Iovino Associate Media Analyst