Lewinski+Sales+Letter



January 15, 2010 Mr. William Bauer, Director of Marketing Magerk’s Pub and Grill 120 S. Bond Street Bel Air, Md 21014

Dear Will:

It was a pleasure talking with you yesterday at the //New Markets/New Media// conference regarding the need for Magerk's Pub and Grill to promote its services to the Gen Y consumers. Enclosed is a prospectus for the report I mentioned describing the use of streaming music online being used by various companies as a source of advertising.

As you declared yesterday, Magerk’s knows that it needs to establish an identity with Gen Y in order to compete on an already crowded street of bars. I believe that Proximity can work with you to create a marketing strategy that uses advertising on online music sites and social networking to reach your goal.

We can provide you with comprehensive surveys and focus group results to help Magerks reach the Gen Y demographic. Our faculty consultants can direct your team on what music your advertising should be targeted around, and using focus group results we can inform you which online music site gets the most Gen Y hits a day. Also, using our trained Gen Y marketers we can promote Magerk's on social networking sites such as Myspace. By using popular music pages on Myspace we could more effectively reach our targeted audience then any banner or pop-up ad.

I implore you and your staff to join us at Proximity’s Towson office for a focus group session on Magerk’s Gen Y image. Afterwards, you can join our consultants for a business dinner to discuss how Proximity can help you meet your marketing goals.

Sincerely, Derek Lewinski Associate Media Analyst

enclosure