bruns+press+release

Contact: Paul Miers - Proximity - 410. 820. 8526
 * **For Immediate Release**

Facebook's Causes application helped to raise $161,000 for Non-Profit Organization // **Proximity to Present Non-Profit Organizations Using Facebook at 2010 New Markets/ New Media Trends**//


 * Towson, MD- January 23, 2010**- Proximity, a Gen Y media consulting company, announced today that Amanda Bruns, Associate Media Analyst at Proximity, will be presenting at the 2010 New Markets/ New Media Trends conference on Monday, January 24, 2010 at the Burkshire Mariott Conference Center in Towson, MD. The topic, "How Non-Profit Organizations Can Reach Gen Y " will be presented at the conference. Non-Profit organizations must technologically adapt their advertising in order to remain successful and reach Gen Y.

It has become evident that online social networks are being used by Gen Y. The following are key facts demonstrating how non-profit organizations would benefit from using social networking sites to target Gen Y users.

 "Non-profit organizations need to develop a new strategy in advertising ," said Bruns. "By promoting their institution on social networking sites, they receive leverage in the field by targeting Gen Y users. "
 *  Facebook is one of the top five most regularly visited websites that allows users to connect with others and share content. More than 45 million of Facebook's 350 million worldwide members support at least one non profit organization via the Causes application, making it the third-most popular application of more than 52,000 on the site.
 * Many Non-profit organizations with a presence on a social networking site have noticed an increase in recruiting volunteers, monetary donations, and fundraising events.
 * Non-profit Donors appreciate when organizations remain connected to their supporters. 54% of donors said they have received event opportunities and volunteer information through social networking applications.

 Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.
 * About Proximity**

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximit's blog at [] to read more about its take on the social media revolution. ||
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