Fochios+Press+Release

Contact: Paul Miers – Proximity – 410.987.6543
 * For Immediate Release **

** More People Share Content though Facebook Than Any Other Social Network ** **Towson, Maryland - Jan. 14, 2010 –** Proximity announced today that Athena Fochios, Associate Media Analyst, will be presenting at the 2010 //New Markets/ New Media// conference on Monday, January 25, 2010 at the Burkshire Mariott Conference Center in Towson. Her topic, will be “Using Social Networks to Target Gen Y**.**” This generation rapidly adapts new ways of accomplishing old tasks. Businesses must do the same when it comes to selling a brand.
 * // Proximity to Present on Small Businesses using Facebook Sites at 2010 New Markets/ New Media Conference //**

It has become obvious that online social networks are popular among Gen Y. The following are some key points demonstrating how advertisers and companies can use sites, like Facebook, to their advantage.

· Facebook is the most popular place that people share content. Facebook coming in at 24% nearly doubled all other web sites. · C onsumers expect businesses to stay connected to their clients. 63% of consumers said that they would like to stay updated about sales and special promotions through a social networking site. · Many businesses with a social networking site have seen an increase in sales from their online store.

“Businesses need to look outside the box when it comes to advertising,” said Fochios. “Gen Y is staying up to date with the latest technologies and businesses must do so too. Companies need to develop social networking sites in order to reach Gen Y and promote their brand."

Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.
 * About Proximity **

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution.