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 * For Immediate Release**

Contact: Paul Miers – Proximity – 410-847-3000

Illegal Music Downloaders to Meet New Opponents

Latest Warnings for Illegal Music Downloaders at //2010 Music Retail Conference//

Towson, MD –January 19, 2010 – Proximity, a Gen Y on-demand media strategy group, announced today that Jen Vega, Associate Media Analyst at Proximity, will be presenting at the //2010 Music Retail Conference// on Wednesday, January 20, 2010 at the Burkshire Hotel in Towson. The topic, “The New Crusade against Illegal Music Downloading”, will be presented in conjunction with Tom Jones, Proximity Associate Media Analyst. As illegal music downloading spreads, record labels have turned to other industries to help in the fight against piracy.

Over the past several years, downloading music illegally has become the norm for many of the Gen Y population. The following are new ways in which record labels will be fighting back.

· The record labels have received the backing of governments in several countries. They agree that downloading music illegally should have consequences.

· Governments in countries such as England will impose fines on the internet service providers if they do not adhere to the new policies.

· For the first offense, a user will receive a warning letter. The second offense will lead to temporary suspension of the users internet service, and the third offense will result in termination of internet accessibility.

“While music downloading may become free a few years from now, record labels are fighting hard today to make sure that does not happen, “ said Vega. “Proximity clients targeting Gen Y users through music will have to recognize the ways record labels are fighting back against illegal downloads.”


 * About Proximity**

Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with Gen Y using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity's blog at [] to read more about its take on the social media revolution.