Smith+Report+Prospectus

//connecting with Gen Y using on-demand media// ||^  ||
 * **// PROXIMITY reports //** || [[image:file:///C:%5CDOCUME%7E1%5Cjsmith45%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_image001.jpg width="160" height="120" caption="http://docs.google.com/File?id=dgc69xmq_6f3hpqh2n_b"]] ||

Jesse Smith //Video game controllers will soon be replaced by your moving body parts.// ||
 * ** Video Games: Controller No more **

As video games evolved in the past the only thing changing were the graphics and the consoles allowing the games to be played. With the current generation of video games being more powerful and having longer lifetimes, software on those consoles are being modified. The video game controller itself is being contested by Xbox 360s Project Natal which allows the user to control the video game with their body parts. ||
 * **//__ The problem __//**

Proximity focus group results show that Gen Y viewers still value the social experience of playing video games with their friends. The main concern for Gen Y users is that with the introduction to controller-less video gaming the previous methods of controlling video games will fall by the waist side.  This report will explain the effects of new gaming will have on Gen Y users. In order for consoles to keep their fan base as new technologies are introduced they must keep available all that appeals to the user including a controller form and a controller-less form.
 * **//__ Proximity’s on-demand media solution __//** ||
 * Available now at www.proximity.edu **