Fochios+Report+Prospectus

//connecting with Gen Y using on-demand media // ||^   ||
 * **//PROXIMITY reports //** || ||
 * 

Athena Fochios  To reach Gen Y on Facebook, your business must be on Facebook ||
 * **How Small Businesses Can Use Facebook **

In today’s market it is difficult to target Gen Y because the population does not receive information from traditional sources. Many people turn to the internet and social networking sites to get the latest news updates. Consumers expect businesses to follow this trend in order to stay connected with the customers. || Proximity’s focus groups  found that Gen Y wants to be connected with stores that they visit. They want to be updated with sales and promotions via their social networking site. This report will detail about the problems of targeting Gen Y, how to set up a Facebook page, and what business owners can accomplish with a Facebook account. It also cover using ads on Facebook as a possible way to reach Gen Y. ||
 * **//__The problem __//**
 * **//__Proximity’s on-demand media solution __//**
 * Available now at www.proximity.edu **