Ramsland+Press+Release

//For Immediate Release Contact: Paul Miers -- Proximity -- 443.123.2446

Streaming video formats are a huge hit with Generation-Y consumers Proximity to Present Hulu Case Study at 2010 New Markets/New Media Conference **//
 * Baltimore, Maryland** - Jan. 19 2010: Proximity, the leading research and marketing company for Generation Y announced today that Finn Ramsland, an Associate Media Analyst will be presenting at the 2010 New Markets/New Media Conference. The topic of his speech will be "Video Streaming, Pushing Traditional Hard Copy Rentals into the History Books". It will address the importance and dominance of video streaming in the modern world and more specifically for Gen-Y consumers.

The basic business and marketing model results from the evolution of video in the past few years from cassette rentals at Blockbuster to mailed DVD rentals from Netflix to modern streaming from Hulu.

Companies looking to market to Generation Y Consumers should realize:
 * DVD's and CD's are a thing of the past you might as well use cassettes and use these methods of storage
 * The traditional marketing model and business front for the Video market is rapidly changing to an exclusively online experience.
 * Online companies who have taken advantage of this change include Hulu and Netflix have, which have achieved remarkable success

In the words of Ramsland: "All signs point toward streaming video as the dominant force in media marketing, only a fool would cling to relics such as DVD's," said Ramsland.

Proximity is a research and marketing company devoted to Generation-Y. The company conducts frequent surveys and uses them as a means to create customized marketing strategies incorporating cutting edge media usage. Given a budget and a goal we, at Proximity, can accomplish your marketing goals.
 * About Proximity:**