Daigle+blog+analysis

TO: //Proximity// Mobil Team

FROM: Ted Daigle

SUBJECT: Blog post analysis memo

DATE: January 4, 2010


 * A new shopping option**

Consumers, for the past decade have been buy products from the home or office by using computers. We now have an alternate option to this, using our Smartphones. Our shopping worries are done. If we forgot a last minute gift, just make your purchase in the middle of class. Smartphone shopping is the way to go.


 * The trend before us**

With the technologies we have today, more and more Smartphone users are shopping online with their devices. According to data collected by //Complete,// about 37% of Smartphone users have made a purchase with their handset in the last six months. Almost 8% of Smartphone users claim they will abandon sites that do not support handset purchases, and websites they try to make purchases from and the transaction failed. Most of the purchases on handsets are those not exceeding $10. The most popular purchases seem to be DVD's, music, video games, movie tickets and books. Smartphone users are also saving money by comparing prices and finding reviews with their handsets.


 * TU Smartphone shoppers questions **

•How many times have you purchased an item using your Smartphone handset? •Would you consider a purchase exceeding $300 on your handset? •Are there any concerns you have with making a purchase with your Smartphone?

[|Frederic Lardinois] (January 4, 2010 9:24am//) More Smartphone Users Now Use Their Phones to Shop// Online: Read Wright Web, __ http://www.readwriteweb.com/archives/more_smartphone_users_use_phones_for_online_shopping.php __
 * Reference **