Tannouri+Press+Release

Contact: Paul Miers - Proximity - 410. 820. 8526
 * For Immediate Release**


 * Facebook and MySpace Users Constitute Different Markets Within Gen Y**

//**Proximity to Present Divergent Social Networking Membership Markets at**// //**2010 New Markets/ New Media Conference**//


 * Towson, MD- January 23, 2010** – Proximity, a Gen Y media consulting firm, announced today that Andy Tannouri, Associate Media Analyst at Proximity, will be presenting at the 2010 New Markets / New Media Trends conference on Monday, January 25, 2010 at the Burkshire Mariott Conference Center in Towson. The topic, “Divergent Facebook and MySpace Membership,” will be presented at the conference. Industries must mind the evolving memberships of these two social networking sites to successfully target specific Gen Y consumer demographics.

The following must be considered when using MySpace or Facebook to market to a target Gen Y demographic:
 * The growth of MySpace’s membership has slowed in recent years, while that of Facebook continues to grow exponentially.
 * MySpace remains the most widely used social networking site domestically, while Facebook has significantly more users worldwide.
 * MySpace has begun to focus on niche markets including music, art, and multimedia.
 * Neither site generates revenue sufficient to turn a profit.

“Marketers need to anticipate the future development of MySpace’s and Facebook’s membership to effectively market to target Gen Y consumers, said Tannouri. “Blanket marketing and simple targeted advertising has lost its potency with Gen Y. The future of marketing lies in intelligent use of social networking in a way to which targeted consumers can relate.”

__**About Proximity**__

Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximit's blog at http://proximityblog.blogspot.com/ to read more about its take on the social media revolution.