Balogun+press+release

​ For immediate Release Contact: Paul Miers - Proximity - 410-704-5521

Reaching Consumers with Online Music Services //Proximity to Present Session on Internet Music Sales at 2010 Music Retail Conference //

TOWSON, MD- January 13, 2010 – Proximity, the leading on-demand media strategy group, announced today that Robiat Balogun, Associate Media Analyst at Proximity, will be presenting at the 2010 //New Markets / New Media// Conference on Wednesday, January 20, 2010 in Towson, MD. The topic, “Peer to Peer Sharing Causes Havoc for Radio”, will be presented in conjunction with Shannon Cooper, also a Proximity Associate Media Analyst.

FM radio stations are now caught in a struggle for survival because Gen Y consumers are getting their music legally or illegally from music sharing sites. T he following are a few significant ways in which online music sites have impacted radio.

· 95% of the music in 2008 was illegally downloaded. · 34% American adults and 61% of young adults (18-29) of internet users report owning an iPod or MP3 player containing about 842 digital music files, illegally download. · Chrystler, General Motors, Saab, BMW and Mercedes- Benz now offer internet radio to consumers. · <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">Companies such as Napster reach out to consumers through Napster mobile, retail promotions, free music on advertiser websites, and custom playlists and editorial content. <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt;"> "FM radio needs to reach out to music industry representatives and popular social networking sites in order to connect with Gen Y," said Balogun. “Gen Y users only listen to FM radio when trapped in the car with no other source of <span style="color: #000000; font-family: Arial,Helvetica,sans-serif; font-size: 10pt;">music; their preferred <span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt;"> form of music entertainment are social music sites.” About Proximity **<span style="color: black; font-family: 'Arial','sans-serif'; font-size: 10pt;">
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Proximity is a Gen Y on-demand media strategy group. Its analysts know how to connect with their generation using campaigns designed for the new media landscape. Because it is associated with Towson University, Proximity has immediate access to a large student population and the expertise of faculty who specialize in marketing and media research.

Proximity offers its clients a full range of services for developing and executing customized campaigns that can reach any segment of Gen Y. It regularly conducts on-line surveys and focus group sessions to keep marketers up to date on the social trends and emerging technologies that determine how this cohort communicates and what it purchases. Visit Proximity it's blog at [] to read more about its take on the social media revolution <span style="font-family: 'Arial','sans-serif'; font-size: 10pt;">