Balogun+sales+letter

 Mr. Antonio Reid, CEO of Def Jam Records  Def Jams Records 825 8th Ave Fl 29. New York, NY 10019

Dear Mr. Reid:

I enjoyed our conversation yesterday at the //New Markets/ New Media// conference regarding how Def Jam promotes its music to Gen Y consumers. This letter includes the report I mentioned on how social media impacts the delivery of music.

As we discussed, Def Jam is concerned that Gen Y no longer listens to radio. I believe Proximity can help your company connect with Gen Y via social networking sites.

Proximity can create a presence for Def Jam on sites like Napster which have changed how music is delivered. .We can provide you with results from customized surveys and focus group sessions. Using this data, we can then develop a plan to connect you with Gen Y. Our Gen-Y analysts understand how their peers now listen to and get new music.

I invite you and your staff to join us at Proximity's Towson office for a demonstration of what we can do for your company. After our meeting, we can discus how Proximity can help you reach your goal.

Sincerely Robiat Balogun Associate Music Analyst