Fochios+Final+Report+Proposal

 To: Proximity Social Networking Team From: Athena Fochios Date: January 11, 2010 Subject: Final Report Proposal

Facebook is the most popular social networking site for individuals to connect online. Many small businesses are  aware of this and are developing their own Facebook page to interact with their consumers. Gen Y makes up most of the Facebook population which these businesses are trying to target. I propose to write a report on how small businesses can use Facebook to reach Gen Y.

In today’s market it is difficult to target Gen Y because the population does not receive information from traditional sources. Many people turn to the internet and social networking sites to get the latest news updates. Facebook has three advantages for small business owners. They are the following: ·  It is free to make a business profile ·  It is a great way to stay linked to customers and get immediate feedback ·  It can allow the business to keep their consumers up to date about sales and new products.  For small businesses, Facebook is the answer. No other social networking site has as many great features or the amount of traffic that Facebook has. Clients of Proximity who want to target Gen Y users need this report to better understand how to use Facebook to reach Gen Y  users.
 * Need**


 * Topics**

The proposed report, “Small Businesses Using Facebook Sites” will cover the following topics: ·  The problem of targeting Gen Y   ·   Facebook ads ·  How to set up Facebook for a small business <span style="color: black; font-family: Symbol; font-size: 10pt; mso-bidi-font-family: Symbol; mso-bidi-font-size: 12.0pt; mso-fareast-font-family: Symbol; msobidifontfamily: Symbol; msobidifontsize: 12.0pt; msofareastfontfamily: Symbol; msolist: Ignore;">· <span style="color: black; font-size: 12pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman';"> What a business owner can do with Facebook <span style="color: black; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman';"> The report will also include attachments that will help illustrate how Facebook works and beneficial features that this site has.

The following sources were helpful to illustrate this advertising trend.
 * Sources**

Angelova, K, & Carlson, N. (2009). Chart of the day: how people share content on the web. //The Business Insider//, Retrieved from [] sites-dominate-sharing-2009-7 Angelova and Carlson report on what websites seem to attract the most people when it comes to content sharing. Included in the article, is a chart where Facebook takes the lead with 24% of its users utilizing the site to share content. This value nearly doubles all the other value on the chart.

Brown, S. (2008). Facebook useful for business, with limits. //The Advertiser (Australia)//, Retrieved from <span style="color: blue; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman';"> [|www.lexisnexis.com]  <span style="color: black; font-size: 12pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman';"> Brown talks about in his article how businesses are starting to open up to social networking site. He explores how Facebook can help businesses promote their products or services. Brown <span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: 'Times New Roman';"> discusses   how the business’ Facebook should be different from a personal Facebook.

Misner, I. (2010). Business networking predictions for 2010. //PR Newswire//, Retrieved from [|www.lexisnexis.com] Dr. Ivan Misner is the founder and chairman of Business Networking International. Misner describes some business networking trends he predicts for 2010. One of the things he predicts will be popular is businesses interacting with their customers more over social networking sites.

Tyler, R. (2008). Facebook offers free way to reach ideal customers advertising small businesses are going online to social networking website for precisely targeted marketing. //The Daily Telegraph//, Retrieved from [|www.lexisnexis.com] Richard Tyler describes how many businesses are turning to Facebook to make profile pages and to advertise. Facebook is a great place to have advertisements because the business can really pin point who they want to target by looking at other people’s profiles.

Waters, B. (2010). Can Facebook really help your business?. //Marketing//, Retrieved from [] Brett Waters discusses how today’s consumers react and what they expect from businesses. A lot of consumers now want more interaction with the businesses they frequent. Facebook is the perfect outlet for businesses to meet these demands. <span style="font-size: 12pt; line-height: 115%; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">