Tannouri+Report+Proposal

TO: Proximity social networking team FROM: Andy Tannouri DATE: January 12, 2010 SUBJECT: Facebook v. MySpace Longterm Marketing Strategy Try: Cultural Differences within Facebook and MySpace

MySpace and Facebook are currently the two largest and most competitive social networking services; The future growth and direction of these companies is uncertain. I propose to write a report outlining Facebook's and MySpace's differences and future viability to aid marketers in directing their efforts fruitfully. (What is the inside functionality of the proposal?)


 * Need**

Our clients must be able to choose on which service to focus their marketing efforts. I would add more here to prepare the readers for the bulleted list.
 * Social networking sites have insufficient revenue sources which continually put their futures at risk. One service may have a better chance of survival than another. This last sentence is pretty much common sense, consider removing.
 * Facebook and MySpace attract different demographics, therefore targeted ads may be more effective in one service than another.
 * Facebook continues to claim a greater market share of general social networking while MySpace delves into social networking niche markets.

Facebook and MySpace dominate the social networking market, but they represent different cultures in social networking. (This might be something that you want to dominate your report... From your topic headings, it seems this is what you are really getting at) While much of their membership overlaps, they also represent vast markets independent of each other. This market divergence continues to grow as Facebook's development takes it further along the route of general communications and entertainment, while MySpace has shifted its focus to artistic and creative expression. This paragraph seems to be a lot of fluff... is there a way to make it more direct and concise?

Our clients must be familiar with the various differences between MySpace and Facebook to effectively market their users.

This has to specifically say what a client will get out of reading this (per professor)


 * Topics**

The proposed report, "Mastering the Facebook v. MySpace market in the long term," will cover the following topics:
 * Demographics and niche markets of Facebook and MySpace
 * Facebook's and MySpace's services
 * Longterm viability and appeal of each company (possibly be the case study portion? look at the two approaches)

Add more before the bulleted list to explain why it is important that your readers know this

The report will also include attachments highlighting the following:
 * Differences in membership and growth
 * User demographics
 * Estimated revenue
 * Popular opinion

Ideally, try to find a company that has a presence on both an compare/critique it.


 * Sources**

http://www.myspace.com/pressroom?url=/fact+sheet/ http://www.facebook.com/press/info.php?statistics http://www.facebook.com/press/info.php?factsheet