HSmith+Press+Release


 * For Immediate Release**

Contact: Paul Miers - Proximity - (410)-591-1101


 * Nexus One’s New Unique Sale Strategy - Will It Pay Off?

Proximity to Present Nexus One Case Study at 2010 New Market/New Media Conference**


 * TOWSON, MD - January 18, 2010** - Proximity, the leading Generation Y competitive intelligence service, announced today that Hunter Smith, Associate Media Analyst of mobile marketing at Proximity, will be presenting at the 2010 New Markets/New Media Conference on Monday, January 25, 2010 in Towson, MD. The topic, “Nexus One’s New Unique Sale Strategy- Will It Pay Off?” will be presented. As mobile technology increases, companies are finding better ways to reach Generation Y.

Over the past decade, technology has increased giving multiple companies the ability to market mobile devices over the Internet. The following are a few reasons why Google’s strategy will cause harm to not only the Nexus One but Google’s reputation.


 * Google is straying from their specialization, which is vital to economical success.
 * The Nexus One is being sold directly to the public online, instead of spending money on marketing.
 * The lack of available customer service will damage Google’s name.
 * Google is marketing the Nexus One by stating service will be provided to all 4 U.S. wireless carriers, Google is withholding the fact that this service will come with a large fee.
 * The mobile enterprise may harm Google’s profit rate.

"While Google's marketing strategy may be innovative, it is leaving many people unsatisfied because of their lack of experience in the mobile industry," states Smith, "substantial slow sales for the first week is a prime example of why Google may need to readjust their sales strategy."


 * About Proximity**

Proximity is a Generation Y media strategy group. Proximity's intentions are to connect their generation and mobile markets through online services designed for the new media outlook.

Proximity offers the public a wide array of technological information that is customized to target the Generation Y population. It focuses on keeping market groups up to date on social trends, and emerging technologies.

Proximity is located at Towson University, where there is access to a large Generation Y population and immediate access to media research.