Hsmith+Prospectus

 = //PROXIMITY reports// =

//connecting with Gen Y using on-demand media//

 * = Googles Inexperience in the Moblie Industry is Evident =

**//Hunter Smith//**
//Google is Damaging Their Brand Name, While Sales Struggle// || __**// The problem //**__ While consumers prepare to spend a large amount of money for the Nexus One, the publiclty known lack of customer service outweighs their unique features.

__**//Proximity’s on-demand media solution//**__ Proximity focus group results show that Generation Y users are disappointed by the lack of customer service if a problem with their phone should arise. However, Generation Y describes Google's technologically advanced marketing strategy a milestone for retail sales, which may have the magnitude to cause an international shift for online marketing.  This reports depict how mobile networks and Google's current availability of customer service may bring damage to the company. Currently, Nexus One owners are instructed to fill out an online questionarre, they will then be advised based on the issue on how to fix the phone. If their issue is not solved they should expect an email back within a couple days which is unreasonable for many. Also, people who find themselves technologically challenged may have issues with this setup. Consumers of the Nexus One lack the face to face assistance other mobile networks provide. In order for Google to turn this around they may need to provide an 800 number where customers can converse with a human, develop an affordable family plan, and guarentee an email response within a day or two.

** Available now at www.proximity.edu **