Lenz+sales+letter

January 19, 2010

Ms. Kathy Coughlin, Global Marketing Officer AT&T Incorporated Whitacre Tower Dallas, TX 75201

Dear Kathy,

I enjoyed talking with you at the Consumer Electronics Show (CES) in Las Vegas regarding the highly anticipated release of Apple's new 4G iPhone in May, as well as Google's already released Nexus One, and the impact to Gen-Y users that both have. Enclosed is a prospectus for my prepared report comparing the iPhone against its top rivals and how they are rising above the competition.

As you noted yesterday, the rivalries that exist between smartphones is brutal. People between the age of 13 and 24 made up 26% of iPhone users in 2009. You must establish brand identity with Gen-Y users in order to keep the iPhone's edge that it has over your competitors. With the help from Proximity, I believe that we can compose a plan to help sales and reach that goal.

With the results from our Proximity survey questions and your advertising powers combined, a distinct course can be set to ultimately make your iPhone more attractive to the public eye. Our company can provide you with more surveys, media research, sales consulting and ad production. With this, we can remold your image to a younger, more fun one that would increase sales to Gen-Y users. Our team can reach these users effectively via social networking sites such as Facebook and Myspace.

I invite you and your staff to meet us at our Towson based Proximity office to discuss more in depth your iPhone and it's brand image to Gen-Y users. Following that session, you can meet with our members to further plan a way of accomplishing your marketing goals.

Sincerely, Ryan Lenz Associate Media Analyst

enclosure