Murray+Prospectus

A Case Study of How Netflix Is Using this Technology to Corner the Market by Gregg Murray
 * Streaming Video: Reinventing Home Video**

 The video rental industry in struggling to reach consumers. Generation Y wants videos to be more accessible. Consumers are waiting for the television and the internet to work together.
 * __The Problem__**

Proximity's study details how to target Generation Y users effectively. The report details the use of traditional distribution models and the new streaming media model. This report explains all options that currently exist for the video rental industry, and the strategies that are best suited for today’s consumers. on-demand
 * __Proximity's on-demad media solution__**